The market is changing.
It’s no longer the feeding frenzy of 2021. In fact, 19.1% of sellers in the Jackson area had to REDUCE their price last month!
That’s 1 out of every 5 sellers who didn’t have a crazy bidding war. They didn’t even get an offer.
We want you to make more money when you sell your house. That’s what My Smart Team is all about. After all, you deserve to squeeze every penny of equity out of your house when it sells because you only sell your house once.
Here’s the sad truth: Most people miss out on thousands of dollars when selling because they don’t invest in the right value-driving key projects, or they over invest in the wrong projects hoping they will sell for more.
Even worse, they miss out on the best buyers writing high quality offers, because they neglected basic steps that would have cost them $0.
We see it every day. Agents who lack skill and experience help people make life changing decisions.
We think you deserve to make the right decisions, based on the best advice. That’s why we’ve put together our Expert Home Selling Guide. We want to open the hood and show you the industry secrets to selling your home for top dollar without wasting money. We’ve created a list of projects to DO and projects to AVOID before selling.
For now, let’s talk about why certain projects are more impactful than others.
One simple observation has changed how we give advice about projects, and we want to share it with you.
Over the last 5 years My Smart Team has sold nearly 300 houses. During that time we’ve seen the entire range of home buyers from the super wealthy to those who are barely making it. Families who have never moved away from their hometown, people from outside Michigan, and several from other countries.
No matter where a person is from or what tax bracket they are in, every single buyer makes decisions in the same way, and using this lens of decision making allows us to give accurate advice on projects, just like we do in our Expert Home Selling Guide. If you want us to send you a copy let us know.
How home buyers make decisions.
You already know this because you were once a home buyer, but let me tell you what we’ve learned in our first 300 home sales.
If you’ve purchased a home you remember starting with a list. Buyers always start with a list of “must haves.” You probably had a list that looked something like,
+/- 1/2 acre
2 car garage (attached)
<30 minute drive from work
But even the perfect house on paper won’t win a buyer over if it doesn’t feel right. To be fair, you probably didn’t get everything on your first list, and you still bought… so, you could probably get the buyer for your house to do that too, right?
But remember, we’re not trying to get an offer. We want you to make as much money as you can when you sell your house.
So here’s the lens. This one idea is what we need to filter all our potential projects through.
Home buyers make decisions with their emotions then justify logically. We all do.
You make decisions this way every time you go grocery shopping and pick the name brand instead of the store brand. Every time you buy a new car. Every time you pick a gas station.
Everyone makes split second decisions with their emotions, their instincts. But during the purchase process we often hit the brakes. We often decide to NOT purchase.
That may happen to a potential buyer on their initial showing, or after the buyer has already left your house.
You know what I’m talking about. The “logical” part of your brain says - you can’t get that.
That logic check is the reason you have 3 (or 30) items in your Amazon cart or stored on a wish list that you’ll probably never buy. It’s the reason you didn’t take the job out of state, or buy the puppy you saw for sale on Facebook.
We want to give you the tools to help keep buyers interested in your house long after the showing is over.
Long enough to write an amazing offer.
My Smart Team has helped our clients sell for more $/square foot than their neighbors time and time again. We would love to do that for you too. Let us help by sending you our Expert Selling Guide.
Ok, one last thing… Are you down to the wire? Less than 6 months from listing? Do you need specific advice? Let us know! We can schedule a free consultation and get you on the fast track to listing success!